1. Customer needs to bring in the ad with receipt of Jake's Bikes purchase. The product must be in stock in the exact size and color purchased at a local dealer. Price matching policy does not apply to items when an additional bonus or free item is part of the purchase price; to special financing programs; sales of floor samples; one-of-a-kind, damaged or clearance goods; or close-outs, limited quantities, rebates or sales by other than a local stocking authorized retailer. Mail order and out-of-state dealers are not considered local dealers.

2. A Trade-Up Program bike must have been originally purchased from Jake's Bikes and must be in good condition.